About Me
I help startups and tech companies grow by combining product thinking, customer empathy, and business strategy. With 5+ years of experience scaling fintech operations, including growing MAUs from 10K → 50K and onboarding 40,000+ users to financial programs, I bring a data-driven, user-centered approach to building products that deliver real impact. With an Executive MBA from IESE Business School, I leverage a global perspective to translate customer insights into actionable strategies that drive adoption, retention, and growth for early-stage startups and high-growth tech companies.
Background and Early Career
I began my career at a New York City law firm in Midtown Manhattan, helping secure over $50M in compensation for 9/11 victims. Working closely with clients, I honed bilingual communication and relationship-building skills, but realized a traditional attorney path wasn’t the right fit. I then pursued a Master’s in International Relations, gaining a global perspective on diplomacy, cross-cultural dynamics, and innovative approaches in finance and technology. These experiences inspired my pivot into tech and fintech, where I combine strategic thinking, data-driven insights, and a user-centered mindset to build products that solve real problems.
International Experience and Tech Pivot
I earned a Master’s in International Relations & Political Economy in Barcelona, exploring how technology and finance intersect globally. During the program, I interned at the European Parliament, pitching a mobile financial services app for migrants, and worked on initiatives supporting refugee and migrant entrepreneurs. These experiences reinforced my belief that meaningful impact happens at the intersection of user-centered technology and real-world needs.
Product & Customer Success Experience
Returning to New York just before the pandemic, I joined the city’s fast-moving startup ecosystem in Brooklyn. I contributed to civic tech and fintech initiatives, from piloting a mobile app that compensated domestic workers in real time to building flexible rent payment solutions during COVID-19. Across these roles, I combined product feedback, customer engagement, and cross-team collaboration to ensure tools truly served users. Most recently, I led a Customer Success team at a fintech startup, providing debit card and financial tools to underserved customers.. As my responsibilities expanded across product, customer success, and growth, I decided to pursue an Executive MBA to deepen my strategic and leadership capabilities.
I pursued an Executive MBA at IESE Business School to deepen my skills in strategy, entrepreneurship, and digital innovation. During the program, I built Aspira, an AI forecasting and funding tool for Spanish freelancers and startups, strengthening my experience in product discovery, validation, and go-to-market strategy. I also founded and led the IESE Executive MBA Entrepreneurship Club, organizing events with alumni entrepreneurs and fostering connections across the startup ecosystem.
