About Me
I help startups and tech companies grow by combining product thinking, customer empathy, and business strategy. With experience scaling fintech operations in New York City and an Executive MBA from IESE Business School, I bring a global perspective to building user-centered products that make an impact.
Background and Early Career
After earning my bachelor’s degree, I began my career at a major New York City law firm, helping secure over $50 million in compensation for 9/11 victims. Working closely with clients, I honed my bilingual and relationship-building skills, but realized a traditional attorney path wasn’t the right fit.
Seeking a broader global perspective, I pursued a Master’s in International Relations abroad, deepening my understanding of diplomacy, cross-cultural dynamics, and innovative approaches in finance and technology. These experiences inspired my pivot into tech and fintech, where I could combine strategic thinking, data-driven insights, and a user-centered mindset to build products that solve real problems.
Global Perspective and Inclusive Innovation
I pursued a Master’s in International Relations in Barcelona to explore how technology, finance, and policy intersect on a global scale. Immersed in one of Europe’s most dynamic cities, I focused on inclusive innovation and economic opportunities for migrants and underserved communities.
During the program, I interned at the European Parliament in Strasbourg, pitching a mobile financial services app to help migrants navigate cross-border banking, and co-authored a policy brief for Barcelona’s city council empowering refugee and migrant entrepreneurs. These experiences shaped my belief that meaningful impact happens at the intersection of user-centered technology, inclusive policy, and lived experience.
Returning to New York just before the pandemic, I immersed myself in New York’s fast-moving startup ecosystem, drawn to companies using technology to solve urgent, real-world problems. I joined civic tech and fintech initiatives, from piloting a mobile app compensating domestic workers in real time to building flexible rent payment solutions for tenants during COVID-19. In these roles, I combined product feedback, customer engagement, and cross-team collaboration to ensure tools truly served users. Most recently, I led a Customer Success team at a fintech startup serving low-income Americans, building processes from the ground up and advocating for accessibility, trust, and financial literacy for underserved communities.
Pivot to Tech & Fintech
After four years in fintech, I pursued an Executive MBA at IESE Business School in Madrid—ranked 1st in Europe and 3rd globally by the Financial Times—to broaden my business expertise and strategic skill set. I focused on entrepreneurship, competitive strategy, and digital innovation, honing skills in identifying innovation opportunities, achieving product–market fit, and designing go-to-market strategies.
During the program, I built Aspira, an AI forecasting and funding tool for startups and freelancers in Spain, further sharpening my product and strategic skills. I also launched The Aspira Guide, a blog sharing insights on product, tech trends, and startup culture, and co-founded and led the IESE Executive MBA Entrepreneurship Club, organizing events with alumni entrepreneurs to foster insights and connections across the ecosystem.
Executive MBA & Entrepreneurship
Personal Life
I’m a first-generation American, born to Colombian parents whose resilience and work ethic shaped my values of humility, perseverance, and purpose. These roots fuel my passion for building solutions that are both meaningful and accessible, while music and dance—flamenco guitar, salsa, and bachata—keep me grounded, creative, and connected to my culture.
Having lived in the U.S., Spain, and France, I bring a global mindset, thrive in multicultural environments, and approach challenges with curiosity and empathy. As I transition into the next phase of my career, I’m seeking opportunities that blend creativity, impact, and strategic thinking—where I can grow, contribute meaningfully, and help shape what’s next.
Short Video of me playing Flamenco Guitar. This style is known as Bulerias originating from Jerez de la Frontera.
Being of Colombian descent, salsa has been a part of my life since I was young.
The day I graduated with my Executive MBA degree. I became the first and only one of my family to graduate with an MBA and from university in general.