About Me

With a background in fintech startups and a passion for technology, I’ve built my career at the intersection of customer success, product, and business strategy. In New York City, I scaled customer success operations, drove product adoption, and improved user engagement at two fast-growing fintechs. These experiences sharpened my ability to align customer needs with business goals and fueled my passion for building impactful, user-centered products.

Now based in Madrid and pursuing my MBA, I’m focused on transitioning into product management, account management, or customer success—leveraging my experience in fintech and global markets. Moving from New York to Madrid has expanded my perspective on how technology fuels innovation in diverse markets, strengthening my ability to adapt and thrive in diverse, multicultural environments.

Career Highlights

After earning my bachelor’s degree, I began my career at one of New York City’s largest law firms, helping secure over $50 million in compensation for victims of the September 11th attacks. Working closely with clients, I saw firsthand how my negotiation skills, bilingual abilities, and relationship-building played a key role in advocacy. More importantly, I discovered a deep sense of purpose—delivering financial support to those who needed it most. That mission later led me to fintech, where I saw how technology could expand access and improve lives.

To broaden my global perspective, I pursued a Master’s in International Relations in Barcelona, exploring the intersection of technology, finance, and policy. I pitched a mobile financial services app for migrants at the European Parliament in Strasbourg and drafted a policy brief for Barcelona’s city council to support refugee and migrant entrepreneurs—deepening my commitment to inclusive innovation.

Returning to New York just before the pandemic, I dove into startups and fintech. I supported the launch of a pilot program compensating domestic workers via mobile app, helped scale a flexible rent payment platform, and led a Customer Success team at a fintech offering mobile banking to low-income Americans. These experiences reinforced my belief in technology as a force for good—and fueled my passion for building impactful, user-centered products.

After four years in fintech, I chose to broaden my business expertise through the Executive MBA at IESE Business School in Madrid—ranked 1st in Europe and 3rd globally by the Financial Times. During the program, I’ve focused on entrepreneurship, competitive strategy, and marketing, developing skills in identifying opportunities for innovation, achieving product–market fit, designing go-to-market strategies, and navigating competitive landscapes.As part of the EMBA, I joined an international exchange in New York City focused on entrepreneurship and innovation, and will soon participate in a second exchange in Munich, exploring digital transformation and the role of emerging technologies and data-driven decision-making in product development and user experience.

Outside the classroom, I serve as Co-Founder and President of the IESE Executive MBA Entrepreneurship Club, where I organize events with alumni entrepreneurs to foster insights and connections across the ecosystem. I also launched The Aspira Guide, a blog where I share insights on product development, tech trends, and startup culture—while documenting my own journey as an MBA student and aspiring entrepreneur. Currently, I’m building AspiraFlow, a cash flow management SaaS tool designed to help early-stage startups forecast more effectively. You can explore the AspiraFlow MVP and product portfolio below.

Education

Portfolio

AspiraFlow: Prototype March 2025

AspiraFlow was designed for startup founders who need a clear, real-time view of their financial health. Managing cash flow is one of the biggest challenges for startups, and running out of money is a top reason for failure. With AspiraFlow, you can track expenses, manage cash flow, and forecast your financial future, ensuring you stay ahead of risks and make data-driven decisions

Test the AspiraFlow Prototype and gain insights into your startup’s cash flow.

📲 Scan the QR code to the right or click the link to explore:
🔗 Test the Prototype | 📩 Feedback Survey & Sign Up for Early Access

AspiraFlow: MVP April 2025

Gained feedback and decided to narrow down from 3 broad features (Cash Flow Dashboard, Expense Tracking, and Forecast) to just forecasting. From there I decided to incorporate AI and now developed the 3 current features

  1. Revenue and runway forecasting.

  2. AI recommendations.

  3. Scenario planning.

Currently I am :

Gathering User Feedback:

Improving User Experience (UX).

Bug Fixing & Optimization.

Test the AspiraFlow MVP and gain insights into your startup’s cash flow.

📲 Scan the QR code at the top or click the link to explore: 🔗 Test the MVP

The Aspira Guide – Insights on Tech, Product & Entrepreneurship

Aspiration fuels innovation—and that’s the essence of The Aspira Guide. Born from my experiences in NYC’s fast-paced fintech startups, customer success leadership, and my MBA journey in Madrid, this blog is a platform where I explore the intersection of product, technology, and entrepreneurship. As I navigate my own journey—learning, iterating, and embracing the challenges of building in the startup world—I share real-world insights, strategic frameworks, and lessons learned along the way. The Aspira Guide is about growing, adapting, and building impactful products while learning in real time.

Personal Life

I am a first-generation American, born to Colombian parents who didn’t have formal education. Growing up with this background has instilled in me a deep sense of humility and a strong desire to help others whenever possible. This perspective continues to guide my work in technology, where I strive to create solutions that can make a real impact on people’s lives. Outside of work, I’m passionate about flamenco guitar, salsa, and bachata. Music and dance are a big part of who I am—they keep me grounded, creative, and connected to my roots.

Having lived in the United States, Spain, and France, I’ve developed a global outlook that shapes how I approach both life and business. I’m always learning from the diverse cultures and perspectives I encounter, which has been invaluable in my career and personal growth. I also have an entrepreneurial spirit that drives me. Through The Aspira Guide, I share insights and stories from my journey as an aspiring entrepreneur, constantly learning from my successes and failures. I believe in learning through doing, and every challenge presents an opportunity to grow.

Short Video of me playing Flamenco Guitar. This style is known as Bulerias originating from Jerez de la Frontera.

The day I graduated with my bachelors degree in May 2015. I was the first in my family to graduate from University.

The day I graduated with my bachelor´s degree. I was the first in my family to graduate from university.

Being of Colombian descent, salsa has been a part of my life since I was young.

I lived in Strasbourg France during the summer of 2018 where I learned French and was an intern at the Council of Europe with the Representation of Spain.